From the very beginning, it had that startup vibe. We kicked off by swiftly crafting a simple one-pager in just a few days. Following that, we quickly developed the logo and established a basic style guide, maintaining the rapid pace. Then, it was time to delve into our next task – the Arcee website, often referred to as the ‘digital face of the product’.

We chose pink tones because what Arcee is associated with refers to the first female robot in Transformers, and she is usually depicted in pink tones. These colors formed the foundation, and we played with the balance, saturation, and various shades to enhance the overall vibrancy.

However, as creatives, we didn't want to stop at what has already been achieved. For the upcoming holidays, we have developed a 3D model of the robot Arcee in a trending style of gigantism, where she flies over the city.

Our journey culminated in the creation of their website, a project with iterations due to evolving statements and Arcee  offerings. We empathized with our client, understanding that as they were in startup mode, their story and value propositions were still taking shape. We worked hand-in-hand with Arcee to deliver a solid marketable version of their website.

We continue supporting Arcee’s growth and traction phase with various marketing assets, animated product explainers, and website updates🚀

Here you can look at Arcee yourself
Arcee AI